BrandED Book Club
In this series of four professional learning sessions with co-author of BrandED, Trish Rubin. The series is designed to connect and empower a collaborative community of New York City school leaders to more deeply understand the promotional value of school brand. Participants will learn to define and create school IMAGE, PROMISE & RESULT. Each session will highlight the journey of our school eladers and their respective communities as they take a deeper dive into understanding the communication power of school brand.
Over the course of the first 3 sessions participants will:
- Read and discuss the eight conversations of BrandED
- Develop strategy for leading a school-wide Brand campaign
- Identify a uniquely personal Objective for their school BrandED leadership, set a measurable goal and pilot a brand innovation to be shared with the collaborative group.
Tuesday, April 17, 2018 8:00a – Noon CSA Headquarters
Tuesday, May 15, 2018 8:00a – Noon CSA Headquarters
